BRICOMARCHÉ

Brief

Comment faire évoluer la ligne éditoriale et l'animation des réseaux sociaux de l'enseigne Bricomarché en nationale et multi-locale ?

Année

2018-2024

Expertises

Activation Social & Influence Média

Stratégie et accompagnement social média annuel

Hula Hoop accompagne Bricomarché, groupe Les Mousquetaires depuis 2017 sur l’ensemble de leurs problématiques social média.

PROBLÉMATIQUE
Comment augmenter la notoriété de l’enseigne et valoriser les opérations commerciales in store et online pour les +650 magasins ?

Un dispositif social media complet :
> stratégie de contenus saisonnière,
> animation des communautés social media,
> relation clients et SAV,
> activation jeux concours,
> Activation des communautés Facebook, Instagram et Pinterest,
> Stratégie d'influence,
> Live shopping
...

Stratégie influence

Exemple d'opération :
Avril 2020, la fermeture brutale des points de vente nous incite à créer un format engageant et serviciel pour la communauté. Nous mettons en place des lives Facebook micro influenceurs hebdomadaires sur les sujets du bricolage (Seb Bricole) et du jardinage (Tom le jardinier) :

> 45 lives Facebook
> 1,9 millions personnes atteintes
> 7 000 likes, commentaires et partages

Live Shopping

En octobre 2021, nous allons plus loin en organisant le premier live shopping pour Bricomarché, porté par un chef de produit Bricomarché et Mister Walt, influenceur reconnu dans le monde du bricolage.

"Nous sommes au cœur d’une nouvelle transformation de l’utilisation des réseaux sociaux. L’humanisation de la vente en ligne en couplant Influence et vidéo live."

Cas d’Or Social Media 2021 Prix du meilleur dispositif shopping
Cas d’Or Social Media 2021 Cas d’Or du Live

KRYS -

Stratégie social média
Branding Social & Influence Digital Média
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MADE IN DESIGN -

Révélez votre style de vivre !
Consulting Branding Activation Social & Influence Digital Média
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GOGUETTE -

Design + Publicité + Digital + Social
Consulting Branding Social & Influence Digital Activation
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ST REMY -

Sign up for harmony !
Consulting Branding Activation Social & Influence Média
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BACARDI -

Relation presse + Influence + Social Média
Consulting Social & Influence Digital Média
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TOMMEE TIPPEE -

Stratégie et déploiement social média international.
Consulting Social & Influence Digital Média
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ROUSSILHE -

Rebranding
Branding Activation Social & Influence Média
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LOXAM -

Social média & Influence
Consulting Social & Influence Digital Média
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FIGARO EMPLOI -

Plateforme + Publicité
Consulting Branding Activation Social & Influence Digital Média
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WORLD SKILLS -

Brandcontent
Activation Digital Social & Influence Média
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THÉÂTRE CENTAUR -

Rebranding
Branding Social & Influence Digital
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V33 _ LIBÉRON -

Branding + Publicité + Social média
Consulting Branding Activation Social & Influence Média
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FRENCH KIWIS -

Des lunettes hors pair !
Activation Social & Influence Média
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OPCO 2i -

L'industrie des possibles
Consulting Activation Social & Influence Digital Média
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MINISTÈRE DE L’INTÉRIEUR -

Identité numérique régalienne
Social & Influence Digital
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SIRHA FOOD -

Manufacture of futur !
Branding Activation Social & Influence Digital
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CHAMPION PETFOODS -

Tv, influence et social
Social & Influence Média
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DÉCOCÉRAM -

Carrément moi !
Social & Influence Digital Média
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GRANDBAINS -

Du grand art !
Digital Média
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EDUCÉPARGNE -

Epargner, c'est pas compliqué !
Média
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PALLADIUM -

The history of legacy.
Activation Social & Influence
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CÔTÉ ANNEMASSE -

Du bon, du beau, du vrai !
Consulting Branding Activation
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SANIJURA -

De nature inspirée !
Branding Activation
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ECOTONE -

La biodiversité vient en mangeant !
Social & Influence
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CCAQ -

Le Quebec qui avance !
Activation Digital
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Animalis -

Marque employeur
Social & Influence Digital
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MATANIE XP -

Marketing territorial
Consulting Branding Activation Digital
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KEOLIS -

Contre le harcèlement, on fait bloc !
Activation Social & Influence
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TOUS À TABLE ! -

Ré-ouverture des lieux de gastronomie.
Activation
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SANTÉVET -

Stratégie de contenus et social média.
Social & Influence
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REPAM -

Stratégie de transformation.
Média
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Nos agences

SUISSE

FRANCE

CANADA

BELGIQUE

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